Resources / Guidelines

    Frameworks built for repeated use.

    Long-form, evergreen guidance for planning and scaling supplement creative with more structure.

    Guideline
    Evergreen · 12 min

    Supplement ads: 20 examples and why they work

    20 supplement ads running now, broken down by format and platform.

    Guideline
    Evergreen · 12 min

    The Complete Guide to Creative Fatigue and Refresh Cadence for Supplement Brands

    How to spot creative fatigue early, diagnose it correctly, and set a refresh cadence that keeps fresh ads flowing.

    Guideline
    Evergreen · 14 min

    Shot Language for Supplement Ads

    29 camera shots for supplement video ads: what each one does to the scroll, which ad beat it belongs to, and the prompt line to get it.

    Guideline
    Evergreen · 12 min

    The Complete Guide to UGC Ads for Supplement Brands

    Formats that work, creator briefs, authentic vs AI UGC, creative diversity, testing, and common mistakes.

    Guideline
    Evergreen · 12 min

    The Complete Guide to Creative Testing for Supplement Brands

    What to test first, how to structure tests on Meta and TikTok, when to call a winner, and how to read the results.

    Guideline
    Evergreen · 12 min

    The Complete Guide to Supplement Video Marketing Strategy

    Formats, compliance, production models, testing, and measurement for supplement and wellness video advertising.

    Guideline
    Evergreen · 12 min

    The Complete Guide to Storytelling Ad Campaigns for Supplement Brands

    Narrative structures, hook systems, platform adaptations, testing, and compliance-safe storytelling.