01
HumanStage 1
Discovery & strategy
- Creative brief
- Hook map
- Compliance flags
Timing depends on the complexity of the ad.
Hook map, brief, compliance flags.
Locked scripts and shot lists.
Raw assets, voiceover, b-roll.
Color, sound, compliance pass.
1:1, 9:16, 16:9 with captions.
New variants weekly to beat fatigue.