How we work

    Ready in 3–10 days. From brief to deliverable.

    Timing depends on the complexity of the ad.

    The pipeline

    Six stages. Brief to delivery.

    1. 01Human

      Discovery & strategy

      • Creative brief
      • Hook map
      • Compliance flags
    2. 02Human

      Concepts & hooks

      • 3 concepts
      • 3 hook variations
      • Voice-over script
    3. 03Human

      Script & storyboard

      • Locked scripts
      • Shot list
      • First still draft
    4. 04AI + direction

      AI-accelerated production

      • Raw assets
      • Reference sheet documents
      • B-roll
    5. 05Human

      Editorial cut & polish

      • Master cuts
      • Color & sound
      • Compliance pass
    6. 06AI + Human

      Multi-platform delivery

      • 1:1 / 9:16 / 16:9
      • Captions
      • Platform specs
    At a glance

    Volume Without Losing the Craft.

    01Human

    Strategy & hooks

    Hook map, brief, compliance flags.

    02Human

    Script & storyboard

    Locked scripts and shot lists.

    03AI + direction

    AI-accelerated production

    Raw assets, voiceover, b-roll.

    04Human

    Editorial cut & polish

    Color, sound, compliance pass.

    05AI + Human

    Multi-platform delivery

    1:1, 9:16, 16:9 with captions.

    06Human

    Test, learn, refresh

    New variants weekly to beat fatigue.

    Operational stack

    The tools behind the pipeline.

    RunwayMidjourneyElevenLabsLuma AIFluxPikaHeyGenFreepikSunoKlingMagnificWeavySoraTopazVeo 3HiggsfieldKreaNano BananaDaVinci ResolveAfter EffectsPhotoshopPremiereFigmaFrame.ioRunwayMidjourneyElevenLabsLuma AIFluxPikaHeyGenFreepikSunoKlingMagnificWeavySoraTopazVeo 3HiggsfieldKreaNano BananaDaVinci ResolveAfter EffectsPhotoshopPremiereFigmaFrame.ioRunwayMidjourneyElevenLabsLuma AIFluxPikaHeyGenFreepikSunoKlingMagnificWeavySoraTopazVeo 3HiggsfieldKreaNano BananaDaVinci ResolveAfter EffectsPhotoshopPremiereFigmaFrame.io

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