Armath Engineering Laboratories

Overview

<span”>Armath Engineering Laboratories is an Armenian non-formal technological educational project established by the Union of Advanced Technology Enterprises (UATE), which aims to point out the role of Armenia on the technological map. With the concept of Armath Engineering Laboratories, UATE has started exporting the Armenian model of technology education worldwide. At Armath Engineering Laboratories, kids aged 10-18 are introduced to science, technology, engineering, and math education through interactive after-school classes, exciting competitions, innovative camps and more.

<span”>UATE asked us to help with the branding of Armath Engineering Laboratories and execute their new brand. 

The Idea

Through a series of collaborative working sessions with the UATE team and Armath’s target audience, we were able to align on the tone, design and the personality of the brand early on in the process. This bought us time to give extra attention to elements and accessories that can often make or break the success of a new brand and the product launch.

The launch of Armath’s new brand was highly successful. The reception exceeded expectations and put it in a great position to grow. Armath has already won several international awards, and we are proud to stand at the beginning of this journey.